Design Is the New Aphrodisiac in Sexual Wellness

Dakota Johnson and Maude Are Ready to Make Sex More Beautiful

Forget neon packaging and clinical names—today’s sexual wellness products are being reimagined with the eye of a luxury designer.

According to Glossy, design has become one of the most powerful tools in normalizing and elevating sexual wellness. Brands like Jems, Maude and Love Wellness are turning once-shameful items into products that look right at home next to your face serum.

Whitney Geller of Jems described the old condom aisle as “male-dominated and embarrassing.” Now, her sleek, inclusive designs aim to take the shame out of safer sex. Meanwhile, Lauren Bosworth of Love Wellness wants her vaginal suppositories to give you the same confidence boost as your favorite lip gloss.

“The more stigma associated with a product, the more there has to be [good] design because you have to outweigh it to make something feel good,” said Geller. “STIs are at the highest levels they’ve ever been right now, between the ages of 15-24. Do you want young people to be using condoms? Well, maybe don’t make them something that you’re embarrassed to have out on your table.”

This visual shift isn’t just about beauty—it’s about access. When products look better, people are more likely to buy, talk about, and share them. Good design helps de-stigmatize, and in the realm of sexual wellness, that’s half the battle.

Still, these brands face serious roadblocks. Social media bans, ad restrictions, and gendered censorship continue to limit how far these beautifully designed products can go. “We had to pull our lubricant because we couldn’t advertise it,” said Bosworth. For many founders, design is only one piece of a much harder fight for visibility.

What do you think—can beautiful branding really change how we talk about sex? Or is it just a pretty package on the same old shame?