Women’s Health and Sex Wellness Is a $360B Opportunity

According to a new report covered by Fortune, women’s health and sexual wellness in the U.S. represents a staggering $360 billion opportunity.

This includes fertility, menopause, reproductive health, and the booming market for sexual wellness products. For years, this sector was underserved and underfunded—but now, it’s finally gaining momentum.

Investors are starting to pay attention, with a surge in startups tackling long-ignored issues like pelvic floor health, painful sex, and hormonal imbalances.

What was once niche is now mainstream.

Women are speaking out—and brands are listening.

Technology is a big driver here. From period-tracking apps to telehealth platforms offering birth control and STI testing, innovation is meeting demand. And with more women in leadership roles, the solutions are starting to look—and feel—a lot more thoughtful.

Still, challenges remain. The healthcare system is still riddled with gender bias, and many women struggle to access quality care. There’s also a marketing battle to fight—talking about vaginas is still somehow controversial in 2025.

Is this just another market trend—or a long-overdue revolution? Do you think this sector is finally getting the attention it deserves, or are we still scratching the surface?