New Society
Investment Raise
For the Adventurous.
New Society for Wellness aka The NSFW will become a global identifier for Safe, Judgement-Free spaces designed for a group of vetted pleasure enthusiasts.
We have strong visibility from many news features, over 7,500 registered members, and receive hundreds of member applications each month.
The NSFW is a members-only community of lovers, who through workshops, adventures and online experiences provide a scalable model for bringing people together for play and deeper connections.
Through this investment, we will secure a permanent Clubhouse for The NSFW in Manhattan, establish new cities through franchise, develop a larger festival style event, introduce adult subscription based content and increase membership revenue.
Returns will come in the form of dividends on equity owned and VIP access to our spaces and events.
We are planning two rounds of pre-money funding.
Members Raise: $500k for 10% Equity at $5M Valuation in Phase 1. Min investment $50k.
New Society will be registered as Delaware C-Corp.
Stylish adventures for a select group looking to explore pleasure and connect in real life.
Safe, Judgement-Free Play.
Leadership
Daniel Saynt, founder and CEO of The New Society for Wellness. Saynt is a C-suite marketing expert whose client list has included Conde Nast, Louis Vuitton and Burberry. Former owner and publisher of NYLON and CEO of influencer agency, Socialyte Collective (now Obvious.ly). Currently CMO for XSweet, a next gen adult studio and content platform.
Market Analysis
Death of the Dating App
Demand for third spaces in dating and wellness is high. People are seeking alternatives from dating apps, traditional bars and nightclubs.
Those battling loneliness are finding places where alcohol is not the main draw, where there are guided activities to help break the ice and get introduced to new people. The NSFW provides safe, judgement-free spaces to connect.
We have a long history of developing locations and the community leadership needed to expand. While there are many adult communities in New York, there are fewer in other major cities providing a massive opportunity for growth.
OnlyFans and the
Billion Dollar Industry
There is a multi-billion dollar market for premium subscription content on platforms like OnlyFans.
The NSFW Clubhouse will be open for daily shoots with the popular adult creators, developing subscription content for members and non-members.
Following the model of popular influencer houses, we will collaborate with a cast of models to develop an adult series about The NSFW featuring some of the biggest names on OnlyFans. We will partner with platform and studios to distribute and market.
Play Together
The NSFW has already partnered with dozens of sexual wellness, adult and cannabis brands on brand partnerships, licensing deals, community sponsorships and content production.
Through this investment, we’ll be hiring a Partnership Directors to focus on existing relationships and create new ones.
Few play communities or third spaces are focused on brand partnerships for revenue. Our unique blend of live events, community and spaces for spicy shoots provides the ideal opportunity for brands looking to invest in their marketing.
Supporting Press
Competition Analysis
There are popular parties in New York such as Topfloor, SNCTM and Kismet. Each caters to a different demographic, usually hosted once a month or season.
Houses like Hacienda, Hit Me Up or Sucia are focused on race, queer and/or kink culture, speaking to specific audiences and limiting scalability.
None of our competitors are positioned for franchise growth, premium content development or full-time Clubhouses. We maintain very strong relationships with brand partners who want to support our growth and benefit from connecting to our audience.
The NSFW has about a 15-20% shared audience with New York based groups. We have a strong brand identity and greater market awareness than 95% of our competitors.
Over the past ten years, The NSFW has been featured in 300 news articles in publications like The Atlantic, Playboy, Forbes, Men’s Health and Harper’s Bazaar resulting in over 100M media impressions and inclusion in ChatGPT as a top suggestion for “sex clubs”.
Growth Strategy
Growth Strategy
NYC Clubhouse
New York is our largest market with over 3,500 members registered in the city. Raised funds will allow us to open a NYC Clubhouse which will host weekly member events, be available for rentals and open for content production by members, brand partners, adult studios and content creators.
Location Plan: Below 59th St, Manhattan; Nightlife/Bar Neighborhood. Min 4k sqft. Rooftop/Backyard. Multiple rooms. Renovated/Finished basement, 3-4 bathroom/bath.
Community Culture
The NSFW has members in major international cities. With funding we will register important trademarks and create a video series for teaching new “Conspirators” to host their own events in major cities.
We will provide assistance in marketing, charge a starting franchise fee and take a percentage of ticket sales and membership dues. With funding we plan to expand to multiple cities through this model with events accessible by the membership, through franchise and hospitality partners.
Adult creators will be cast to co-produce content from the NSFW Clubhouse. We will own distribution rights to a series based on The NSFW and develop a premium subscription series featuring drama styled shorts.
Through our relationships with top adult talent, videographers and photographers we’ll create premium content that gives non-members a peek into our exclusive, members-only community and provides a scalable subscription model for The NSFW.
Adult Content
Pleasure Programming
The NSFW is widely recognized for its innovative and unique event concepts, along with unforgettable parties that encourage pleasure-focused discovery among our selective membership.
Ranging from enlightening workshops and exquisite chef-prepared dinners to exclusive private parties, all of these experiences are accessible only at The New Society for Wellness. Our carefully curated events foster a sense of community and adventure, inviting members to explore new dimensions of pleasure.
Timeline & Process
Phase 1
Raise Amount: $500k
Members-Only, Pre-Money Valuation: $5M
Min. Investment: $5,000
Complete Raise: July 2025
NSFW Franchise launch: Aug 2025
NYC Clubhouse Opening: Oct 2025
NSFW Subscription launch: Jan 2026
Phase One: 10% Equity at $5M Valuation (Members-Only)
Business Plan
Franchised Members-Only Club + Premium Subscriptions
Branding: The NSFW has an established brand identity and is highly recognized in adult live events. Our business model has already been proven through the development of our community and member-only Clubhouses. We will expand on the brand beyond New York City through development of franchise, licensing and premium content subscriptions.
Increase Membership
Subscription and sign-up fees for access to community or premium content. No events open to the public to maintain the exclusive appeal of The NSFW. New cities through franchise partners and digital-only memberships for adult series.
Content Partnerships
Development of content partnerships with brands, studios and adult creators. Usage of the Clubhouse for shoots. Promo of The NSFW on the channels of popular models, reducing marketing costs.
Private Adventures
Curated parties, workshops, and dating events hosted at The NSFW Clubhouse and through franchise partners.
We’ll expand on our event offering through the development of festivals, yearly event for members merging music, pleasure and plant medicines.
Members-Only App
Funding will allow us to develop a members-only app for increasing member matches, event listings, buying access passes and making purchases at the Clubhouse. Subscription based.
Member Amenities
Members will be able to access the Clubhouse for co-working, podcast production, and explore private rooms for content creation. New gear launches tied with top adult talent and used to increase community engagement.
Multiple Revenue Streams
Membership fees, access passes, brand partnerships, franchise fees, merchandise sales and premium content subscriptions will ensure revenue streams that can be scaled for growth.
Use of Funds
Phase 1: $500k for reopening of the NYC Clubhouse, launch of premium subscription content, franchise offering for new cities and merchandise development.
Financial Projections
Projected Revenue: $1M Year One, $2M Year Two, $4M Year Three, $6M Year Four, $9M Year Five. 40% Profit Margin.
Return on Investment: 95% Investment Return by Close of Year Three.
Revenue Growth: Doubling revenue year over year through first three years. 50% year over year after 2028. Assuming for investment in new full time Clubhouses.
Exit Strategy: Acquisition of company by a larger dating app, adult studio or multi-brand adult group or aim for IPO after five years.
Company with high lifestyle return benefits.
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Revenue Breakdown (2026):
Membership (10%): $100,000
Access Passes (35%): $350,000
Food/Beverage (20%): $200,000
Rentals (5%): $50,000
Subscription (10%): $100,000
Merchandise (2.5%): $25,000
Franchise (5%): $50,000
Sponsorship (12.5%): $125,000
Total Revenue: $1,000,000
Avg Profit Margin: 40%
Dividend Payout (50% of Profit): $200,000
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Membership (10%): $200,000
Access Passes (20%): $400,000
Food/Beverage (20%): $400,000
Rentals (2.5%): $50,000
Subscription (17.5%): $350,000
Merchandise (5%): $100,000
Franchise/Licensing (10%): $200,000
Sponsorship (15%): $300,000
Total Revenue: $2,000,000
Avg Profit Margin: 40%
Dividend Payout (50% of Profit): $400,000
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Membership (10%): $400,000
Access Passes (20%): $800,000
Food/Beverage (20%): $800,000
Rentals (2.5%): $100,000
Subscription (17.5%): $700,000
Merchandise (5%): $200,000
Franchise/Licensing (15%): $600,000
Sponsorship (10%): $400,000
Total Revenue: $4,000,000
Avg Profit Margin: 40%
Dividend Payout (50% of Profit): $800,000
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Membership (10%): $600,000
Access Passes (20%): $1,200,000
Food/Beverage (20%): $1,200,000
Rentals (2.5%): $150,000
Subscription (17.5%): $1,400,000
Merchandise (5%): $300,000
Franchise/Licensing (15%): $900,000
Sponsorship (10%): $600,000
Total Revenue: $6,000,000
Avg Profit Margin: 40%
Dividend Payout (50% of Profit): $1,200,000
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Membership (10%): $900,000
Access Passes (20%): $1,800,000
Food/Beverage (20%): $1,800,000
Rentals (2.5%): $225,000
Subscription (17.5%): $1,575,000
Merchandise (5%): $450,000
Franchise/Licensing (15%): $1,350,000
Sponsorship (10%): $900,000
Total Revenue: $9,000,000
Avg Profit Margin: 40%
Dividend Payout (50% of Profit): $1,800,000
Risk Assessment
Operational Risks
Shutdowns due to excessive neighbor complaints. Focusing on neighborhoods where there is a current nightlife can reduce this risk greatly. By vetting members, we can ensure that those who enjoy our spaces are not disruptive.
Seeking locations where the majority of members of a private community already live and keeping events private can also prevent any issues we may have with zoning boards. Never open to the public and hosted in a private residence to prevent inspections. Multiple floors allow any activities which may disturb neighbors to remain non-disruptive.
Financial Risks
Potential shutdowns of financial services. Language changed on homepage to align more with dating apps. Name change to prevent banking or processing shutdowns. Securing secondary processing services to always have a means of processing payments online and at the Clubhouse.
Mitigation Strategies
Thorough due diligence, strong advisor team, and multiple stream revenue plan we will prevent any location based or financial risk issues from shutting us down completely or for any extended period.
By increasing our revenue streams to include content subscriptions, franchise operations and app based purchases and memberships, we can continue operating through any potential shutdowns.
Investment Terms
Members-Only
$500k for 10% Equity at $5M Valuation in Phase 1.
Returns and Exit: First dividend payout at close of 2026. Exit through equity buy back, acquisition of New Society or a future IPO.
Raise Levels
At $50k The NSFW returns to Saturday events in NYC.
At $100k The NSFW Clubhouse opens in NYC. 3-4 nights a week. Available for daytime hours for content creation.
At $200k The NSFW Collective launches. Training of Conspirators for new cities. Investors decide first cities.
At $300k The NSFW Guide to Sex launches featuring top adult stars exploring play in a scripted adult series.
At $500k we close Phase 1 Members-Only Round. Funds to prepare for Phase 2 Public Raise. Launch of The NSFW App.
Investment Bonus
Invest $5k:
6 VIP Couples Passes
6 NSFW Member Cards for friends
$500 Credit in NSFW Gear
Invest $10k:
One year unlimited membership. VIP access to events we host in NYC with a guest. Starts when Clubhouse opens in Manhattan.
Invest $50k:
One lifetime unlimited membership. VIP access to events we host anywhere with a guest.
Invest $100k:
Saturday takeover of The NSFW Clubhouse, fully staffed event, performances and bar for up to 80 guests.
Invest in The NSFW
If you’re interested in joining our Phase 1 Member-Only raise, please fill out the information below or reach out directly by contacting conspirator@ns-fw.com.
Total raise of $500k for 10% Equity Stake in New Society Corp.