Unzip a New Market
Sex-Positive Travel Programming for Modern Hotels
Today’s traveler is craving more than just comfort. They want authenticity, intimacy, and curated experiences that align with their values. A growing number of guests are seeking sex-positive destinations where they can explore sensuality without shame. Yet the hospitality industry remains behind the curve, missing out on a high-spending, loyalty-driven segment of the modern travel market. The NSFW is here to change that.
Who Are Sex-Positive Travelers?
Sex-positive travelers are curious, open-minded individuals and couples who prioritize freedom of expression, pleasure, and connection in their experiences. They include:
Young professionals and creatives aged 25-45
Ethical non-monogamists, LGBTQ+ individuals, kink-aware guests
Affluent couples seeking romantic escapes beyond clichés
Festival-goers, wellness seekers, and cultural explorers
Many are already investing heavily in boutique stays, curated retreats, and alternative experiences — but few hotels have earned their trust.
Why It Matters for Hotels
Growing Market: The global wellness tourism industry is projected to surpass $1.4 trillion by 2027 — with sexual wellness emerging as a major vertical.
Increased Revenue: Guests who feel comfortable exploring desire are more likely to upgrade to premium suites, book private amenities, extend stays, and purchase add-ons.
Press & Social Buzz: Sex-positive suites and experiences generate viral media coverage and organic influencer content.
Brand Loyalty: Become a trusted destination for a deeply underserved, grateful audience.
Proposed Programming
We propose a branded partnership with The NSFW to co-develop discreet, elegant, sex-positive hospitality programming tailored for your property. We have developed workshops, private dinners and spicy parties which cater to sex-positive travelers. Programming may include:
Themed “Playcation” Suites
Thoughtfully curated rooms with luxury intimacy tools
Aesthetics to match the members-only NSFW Clubhouse
Smart lighting, soundscapes, mood-setting features
Safe toy cleaning stations and The NSFW Guide to Sex for getting spicy
Pleasure Concierge Service
Guests can request items like lube, bondage kits, or sensual oils, delivered discreetly to their room.
Add-on experiences: Tantra guides, couples’ massage, erotic dining
Workshops & In-Room Experiences
Host intimacy classes, guided kink tastings, or pleasure-based mixology nights
NSFW-vetted educators and proDoms available for private sessions or small group activations
Brand Collaborations
Cross-promotions with leading intimacy brands (Lelo, Dame, Cake, etc.)
Opportunity to sell co-branded kits in-room or online
PR-worthy partnerships and pop-up activations
What We Offer
The NSFW is the leading sex-positive members’ community in North America, with over 10,000 curious and conscious members across major cities. We offer:
Curation & Consultation: From room design to staff training
Programming & Partnerships: Pre-vetted guides, workshops, and talent
Marketing & Buzz: Exposure to a dedicated audience and aligned press outlets. The NSFW has been featured in over 250 news publications since our launch in 2016.
Let's Talk
We’re currently seeking 3-5 hotel partners in NYC, LA, Miami, Austin, and other popular cities to pioneer this movement with us. Whether you're a boutique property or a larger hospitality group looking to differentiate your offering, The NSFW is ready to help you lead the pleasure-forward revolution in travel.
Are you ready to become a destination for lovers — not just tourists?
Contact conspirator@ns-fw.com or call (929) 527-3109