The NSFW Launches First-Ever Franchise Model for Sex Clubs with Conspirator Training Program
New York, NY — [May 27, 2025] — The New Society for Wellness (NSFW), the pioneering private members club dedicated to sex positivity and plant medicine, announces the official launch of its Conspirator Training program — a bold step toward franchising the brand’s signature experience of curated intimacy, community-driven education, and erotic exploration.
With this launch, The NSFW becomes the first sex-positive organization in the world to offer a franchisable model for those looking to create safe, inclusive, and profitable spaces for sexual wellness, kink and alternative community engagement.
“We’ve created a new kind of franchise, one that’s built on consent, pleasure, and purpose,” says Daniel Saynt, Founder and Chief Conspirator of NSFW. “Our Conspirators are trained not just in hospitality, but in building on the culture, designing erotic rituals, and creating spaces that make people feel truly seen and free.”
The Conspirator Training program offers future hosts access to a robust digital dashboard of tools and templates, legal frameworks, event branding kits, and access to a private community of coaches and collaborators. Graduates of the program will be eligible to open their own NSFW-affiliated Clubhouses and pop-ups — bringing the New York-born lifestyle brand to new cities across the U.S. and beyond.
The NSFW’s franchise model is designed with flexibility in mind, allowing Conspirators to license the brand, operate events under the NSFW banner, and access the membership network, while tailoring experiences to their own city’s desires. Revenue models are built around curated memberships, ticketed events, space rentals, and sponsorships from aligned pleasure-forward brands.
The initiative arrives at a pivotal moment. As conversations around sex, wellness, and non-monogamy go mainstream, NSFW is paving the way for what a modern social club can look like — one where sensuality and community are not only welcomed but celebrated.
About Daniel Saynt
Daniel Saynt is the Founder and Chief Conspirator of NSFW (The New Society for Wellness), the first sex club to operate with a focus on ethical hedonism and consent culture. A former fashion marketing executive, Saynt left the mainstream industry to create a brand and space that empowers people to explore sexuality without shame. Under his leadership, NSFW has grown into one of the most influential sex-positive communities in the world, blending art, education, ritual, and play. Saynt has been profiled in The New York Times, Rolling Stone, VICE, and Forbes, and is a vocal advocate for sexual liberation and entrepreneur-led wellness spaces.
To schedule an interview with Daniel Saynt or learn more about the Conspirator Training Program, contact: press@ns-fw.com or visit www.ns-fw.com/conspirator
