Seed Capital Raise Opens for New Well Inc.
Hey Lovers,
For those who’ve been following, we’ve been working on our seed capital raise to begin developing new spaces. This process has always been a challenge due to the sexual nature of our iconic community.
We’ve taken some time over the past few months to reevaluate our mission and develop a safe for work, and investors, C-Corp that will allow us to reach our full fundraising potential and give us enough funding to open more spaces for bringing people together.
Some of you may have already noticed New Well invoices for membership dues and we’re finally ready to announce our new company, one which will compliment the goals of The NSFW while opening our spaces for new communities, wellness practitioners and content creators.
Like an Airbnb space for wellness communities, New Well locations will feature events from our anchor community as well as dozens of educators, leaders and members looking to develop their own experiences at our uniquely positioned houses.
For those who are interested in investing, now is the time to get involved.
New Well Inc. is raising $2.17M at valuations of $7.5M, $10M, and $12.5M, releasing 2,000,000 shares (20%) of the company in three tranches:
First Release: 300,000 shares at $0.75 per share – $220K
Second Release: 700,000 shares at $1.00 per share – $700K
Third Release: 1,000,000 shares at $1.25 per share – $1.25M
Total Raise: $2.17M for 2,000,000 shares of New Well Inc.
Use of Funds
This funding will enable New Well to:
Launch six New Well Spaces in major urban markets.
Build and scale a membership and ticketing app for the community.
Establish a long-term expansion framework, adding four new spaces annually beginning in 2029. By 2032, New Well projects to manage 22 total locations and generate $5.28M annual profit.
Financial Strategy
Expansion after the first six locations will be financed through EBITDA, projected at $1.44M per year starting in 2028.
Dividend distributions are planned to begin in 2028.
Investor perks include exclusive event access and location rental benefits.
Current Progress
First location has opened in Chelsea, New York (35th & 8th Ave). Reaching breakeven in 2nd month, profitability in 3rd month.
Second location New Well Downtown, opening in November, supported by a $150K investment (200,000 shares).
Community & Revenue Model
New Well serves over 8,000 registered members who can use our spaces to host workshops, classes, private events, and content creation. Through our owned community, The New Society for Wellness, we host private events, workshops and dinners exclusively for members.
Revenue per location is projected at $516,000 annually, with EBITDA per location at $240,000. By scaling to multiple US and international markets, New Well forecasts:
2025: 2 Locations, $1.03M Revenue / $480K EBITDA
2026: 4 Locations, $2.06M Revenue / $960K EBITDA
2027: 6 Locations, $3.09M Revenue / $1.44M EBITDA
2031: 22 Locations, $11.36M Revenue / $5.2M EBITDA
Cost Per Location
New Well will open spaces focused on high-style, low-cost furnishings, vintage furnishing touches and member produced art to make each location have its own unique character.
We will focus on commercial locations which are a minimum of 4,000 square feet with a rental cost between $7-$12k per month. Buildout will remain under $50,000 per location with $100,000 set aside to give each space enough runway to reach revenue and profit goals.
Multi-Use Design: Flexible configurations for studio production, podcasting, workshops, fitness classes, reiki, sound meditation, fitness, private dinners, yoga, ceremonies, and of course, play. This versatility maximizes community engagement, brand growth, and creator-driven revenue.
Investor Requirements
Participation is limited to accredited investors as defined by the SEC.
If you’re interested, I would welcome the opportunity to discuss the details further and review the investment materials. You can head to NewWell.Club for details on our raise and projected growth.
Always Conspiring,
Daniel Saynt
Founder of New Well, Inc.
