The Future of Hospitality Is Sex-Positive — But Are Hotels Ready for It?

There’s something happening in Victoria, British Columbia — and it might just be the beginning of a new era in travel. A boutique hotel has launched “The Love Nest,” Canada’s first sex-positive suite, complete with toys, tools, and themed aesthetics for adventurous couples looking to indulge. It’s a bold move. It’s about time.

Some shots from inside the new ready for play suite:

For years, the hospitality industry has sold fantasy — but not this kind. Honeymoon suites come with champagne and rose petals, sure, but try asking the front desk if they have a flogger or a waterproof play mat. What’s considered “romantic” is often sanitized, neutered, and disappointingly heteronormative.

But the truth is, travelers are evolving. Guests are craving more than just breakfast in bed — they want freedom. They want pleasure-forward experiences. They want spaces where they don’t have to hide their kink, queer identity, or poly dynamics. And they’re willing to pay for it.

At NSFW, we’ve been pushing this boundary for years, building sanctuaries where desire is welcomed, not judged. We've created spaces where consent is culture and sexuality isn’t a side dish — it’s the main course. But mainstream hotels? They’re still stuck in the minibar.

Victoria’s Love Nest is a strong first step, but let’s be real: one suite isn’t enough. The demand is global. So the question becomes: Are mainstream hotels finally ready to welcome sex-positive guests — not just tolerate us, but celebrate us?

It’s time for more hotels to embrace pleasure, diversity, and honest intimacy. Not behind closed doors, but as part of their brand identity. Because the future of hospitality isn’t just about where you sleep — it’s about how freely you can express yourself while you're there.